Knowledge

If you’ve ever flipped a product around and felt confused by the ingredient list, you’re not alone. In Lebanon, we use beauty products from everywhere: Europe, the Gulf, Korea, and local brands. Each follows different standards, which makes labels hard to understand. Learning how to read them helps you: Avoid ingredients that irritate your skin Choose gentler options for daily use Spend money on products that actually match your values Clean beauty isn’t about fear, it’s about making informed choices. What Does “Clean Beauty” Really Mean? “Clean beauty” usually means products made without certain ingredients that many people prefer to avoid, such as: Harsh chemicals Heavy synthetic fragrances Petroleum-based fillers It also often means choosing simpler formulas with ingredients you recognize, like plant oils and natural butters. Common Ingredients Many People Avoid (And Why) Here are some ingredients you’ll often see on labels, and why people look for alternatives: 1. Synthetic Fragrance (“Parfum”) Can hide dozens of undisclosed chemicals A common cause of skin irritation and headaches What to choose instead: fragrance-free products or essential oil blends  2. Sulfates (SLS / SLES) Found in cleansers and toothpaste Can feel drying or harsh, especially for sensitive skin What to choose instead: gentler cleansers or solid formats (like tablets, e.g DentTabs) 3. Petroleum-Based Ingredients (Like petrolatum or mineral oil) Derived from petroleum Excessive for skin and body, 60% of applied product reaches bloodstream, be cautious of introducing petroleum into your body. What to choose instead: natural butters ans oils, like shea butter, cacao butter 4. Synthetic Dyes Often listed as “CI + numbers” Can irritate sensitive lips, cheeks, and eyes What to choose instead: mineral pigments or plant-based color like beetroot (e.g Terrabrow uses cacao for natural brown tint, and ArniCare lips & cheeks uses beetroot for natural soft dye)  5. Strong Preservatives Needed in water-based products, but can irritate some skin types The most widely avoided harsh preservatives in cosmetics are Parabens (linked to endocrine disruption), Formaldehyde Releasers (like DMDM Hydantoin, linked to sensitization and cancer concerns), and Isothiazolinones (like MIT, common causes of severe contact dermatitis and allergies) What to choose instead: oil-based or balm products, which naturally need fewer or no preservatives, for water-based products, use INCI app to detect if there is harch preservatives in it  Good Natural Ingredients That Actually Work   Natural doesn’t mean weak. Some plant-based ingredients are incredibly effective, here are some famous natural ingredients : Shea Butter – deeply nourishing and protective Sweet Almond Oil – softens and soothes skin Hemp Seed Oil – lightweight, nourrishing and calming Castor Oil – strengthens brows and lashes Bakuchiol – a gentle alternative to retinol for smoother-looking skin How LaTerraTales Fits Into Clean Beauty LaTerraTales is built around one simple idea:use fewer ingredients, and make them count. Instead of filling products with unnecessary additives, LaTerraTales focuses on: Plant oils & butters instead of petroleum fillers No heavy chemicals are allowed in our policy  Natural color and scent sources Minimal, easy-to-understand ingredient lists LaTerraTales vs Conventional Products (Simple Comparison) Conventional Products Often Use LaTerraTales Uses Instead Petroleum jelly Shea butter & Cacao butter  Synthetic dyes Beetroot & mineral pigments Silicone brow gels Beeswax & castor oil Strong foaming agents for toothpaste Solid toothpaste tablets Harsh anti-aging actives Bakuchiol (gentler option) How to Shop Smarter (Quick Tips) Examine the initial 5 components, as they primarily constitute the product (If NO ingredients are provided, AVOID PURCHASING) Be careful with products that list “parfum” if you have sensitive skin Simpler formulas are often better Patch-test new products  Helpful Apps to Decode Beauty Ingredients Reading ingredient labels can still feel overwhelming, even when you try your best. That’s why many people use cosmetic evaluation apps to quickly understand what’s inside a product and why an ingredient might be flagged. These apps don’t replace professional advice, but they’re great learning tools to help you make more informed choices. Popular Ingredient-Checking Apps Here are some well-known apps and what they focus on: YukaFlags potential allergens, irritants, and controversial ingredients. It gives an overall score that’s easy to understand, especially for beginners. INCI BeautyBreaks down each ingredient and explains its role (preservative, fragrance, active, etc.). It’s helpful for learning what ingredients actually do. (INCI app is the most expert app) Clean Beauty AppsOften focus on whether a product fits “clean beauty” standards, penalizing synthetic fragrance, certain preservatives, and nano-materials. QuelCosmeticLooks at ingredients through a safety and regulatory lens, highlighting potential risks and environmental impact. ⚠️ Important to know:Each app uses its own criteria. An ingredient might be flagged in one app and accepted in another. That doesn’t automatically mean an ingredient is “dangerous”, it means it’s under debate or may not suit everyone. Because true clean beauty should feel transparent, reassuring, and made for real skin, just like LaTerraTales.